PRIVACY POLICY

ATV 24X7 ("we", "us", or "our") respects the privacy of its readers, visitors, and users. This Privacy Policy explains how information may be collected, used, stored, disclosed, and protected when you access or use our website https://www.atv24x7.com.

This Privacy Policy is intended to provide transparency regarding our information practices and should be read together with any other applicable terms, notices, or policies published on our website.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy. Where applicable law requires your consent for a particular processing activity, we will seek such consent in the manner required by applicable law.

If you do not agree with this Privacy Policy, please discontinue use of our website.

1. INFORMATION WE MAY COLLECT

Depending on how you use our website and the services available through it, ATV 24X7 may collect or receive the following categories of information.

1.1 Information You Provide to Us

You may voluntarily provide information when you:

• subscribe to our newsletter or other communications;
• contact us through email or contact forms;
• submit feedback, comments, questions, or suggestions;
• participate in surveys, contests, or other activities, where applicable; or
• otherwise communicate with us through the website.

Such information may include your:

• name;
• email address;
• mobile or telephone number;
• message, query, or feedback; and
• other information that you voluntarily choose to provide.

We seek to collect information that is reasonably necessary for the relevant service, communication, or purpose.

1.2 Information Collected Automatically

When you access or use our website, certain technical and usage information may be collected automatically, subject to applicable law.

This may include:

• Internet Protocol (IP) address;
• browser type and version;
• device type and characteristics;
• operating system;
• language and general device settings;
• pages or content viewed;
• date and time of access;
• approximate duration of a visit or session;
• referring and exit pages;
• general website usage information; and
• technical information relating to website performance, security, and functionality.

Such information may be used for website administration, security, analytics, troubleshooting, performance monitoring, and improving the user experience.

2. COOKIES AND SIMILAR TECHNOLOGIES

ATV 24X7 may use cookies and similar technologies, including pixels, web beacons, local storage, and other technical mechanisms, to operate and improve the website.

Cookies are small data files that may be stored on your browser or device when you visit a website.

Depending on their purpose, cookies and similar technologies may be used to:

• remember user preferences;
• maintain website functionality;
• understand website usage;
• measure traffic and performance;
• identify technical issues;
• improve content and user experience;
• maintain website security; and
• support advertising or other website features, where applicable.

You may be able to accept, reject, delete, or restrict cookies through your browser or device settings.

However, disabling or restricting certain cookies may affect the availability or functionality of some features of the website.

Where applicable law requires consent for particular categories of cookies or similar technologies, we will seek such consent through appropriate mechanisms.

3. ANALYTICS AND TECHNICAL SERVICES

ATV 24X7 may use its own systems or authorized third-party analytics, hosting, security, performance, and technical service providers to understand website traffic, usage, performance, and technical issues.

Depending on the services implemented on the website, these providers may process information such as:

• IP address;
• browser and device information;
• pages viewed;
• referring information;
• approximate usage information; and
• other technical or statistical information.

This information may be used to:

• understand website traffic and usage patterns;
• monitor and improve website performance;
• identify technical errors;
• detect and address security issues;
• improve website content and functionality; and
• operate and maintain the website.

Third-party service providers may process information in accordance with their own terms and privacy policies, subject to applicable legal and contractual requirements.

4. ADVERTISING AND THIRD-PARTY SERVICES

ATV 24X7 may use third-party advertising services, advertising networks, or other commercial technology providers to support the operation and sustainability of the website.

Where such services are used, third-party providers may use cookies, pixels, identifiers, or similar technologies to:

• display advertisements;
• measure advertising performance;
• understand interactions with advertisements; and
• provide or improve advertising services.

The processing of information by such third-party providers may be governed by their respective privacy policies and terms.

ATV 24X7 does not control the privacy practices, technologies, or policies of independent third-party advertising providers.

Users are encouraged to review the applicable privacy policies and terms of such third-party providers.

5. THIRD-PARTY WEBSITES AND LINKS

Our website may contain links to third-party websites, social media platforms, advertisements, applications, or other online resources.

If you access a third-party website or service through such a link, your use of that website or service will be governed by the third party's own privacy policy, cookie policy, and terms of use.

ATV 24X7 does not control and is not responsible for the privacy practices, security, content, or data-processing activities of third-party websites or services.

We encourage users to review the applicable policies before providing personal information to any third-party website or service.

6. HOW WE USE INFORMATION

Information collected or provided to ATV 24X7 may be used, as applicable, for the following purposes:

• to operate, maintain, and provide our website and services;
• to provide news, updates, newsletters, or other information requested by users;
• to respond to questions, messages, feedback, and requests;
• to understand website usage and improve our content and functionality;
• to monitor and improve website performance;
• to identify and resolve technical problems;
• to prevent spam, abuse, fraud, unauthorized activity, and security threats;
• to protect the security and integrity of our website and systems;
• to comply with applicable laws, regulations, governmental requirements, or judicial orders;
• to establish, exercise, or defend legal rights; and
• for other lawful purposes reasonably connected with the operation of our website and services.

Where processing is based on consent, we may process the relevant personal data in accordance with the consent provided and applicable law.

7. APPLICABLE DATA PROTECTION LAW

ATV 24X7 seeks to process personal data in accordance with applicable Indian data protection and information technology laws.

The Digital Personal Data Protection Act, 2023 ("DPDP Act") provides a legal framework for the processing of digital personal data in India.

The Digital Personal Data Protection Rules, 2025 ("DPDP Rules") were notified by the Ministry of Electronics and Information Technology (MeitY) on 13 November 2025.

The commencement of the DPDP Act and the DPDP Rules is phased, with different provisions becoming effective at different times. Accordingly, ATV 24X7 will comply with the provisions of the DPDP Act and DPDP Rules to the extent and from the dates on which such provisions become applicable to us.

Where applicable law requires a lawful basis or consent for processing personal data, we will process such data in accordance with the applicable legal requirements.

Nothing in this Privacy Policy is intended to exclude, restrict, or override any right or obligation that cannot lawfully be excluded, restricted, or overridden under applicable law.

8. CONSENT AND WITHDRAWAL OF CONSENT

Where consent is required under applicable law, ATV 24X7 may seek consent before processing personal data for the relevant purpose.

Where processing is based on consent, a user may have the right to withdraw such consent, subject to applicable law and the nature of the processing.

Withdrawal of consent will not affect the lawfulness of processing that took place before the withdrawal.

Where withdrawal of consent may affect the availability of a particular service or functionality, we may inform the user of the relevant consequences.

9. SHARING AND DISCLOSURE OF INFORMATION

ATV 24X7 does not intend to unnecessarily make users' personal information publicly available.

However, information may be shared or disclosed to the extent reasonably necessary for lawful and legitimate purposes, including with:

• hosting and infrastructure providers;
• technology and service providers;
• analytics and website-performance providers;
• security and fraud-prevention providers;
• advertising and marketing technology providers, where applicable;
• professional advisers, consultants, or contractors;
• governmental authorities, regulators, courts, or law-enforcement agencies where required or permitted by law; and
• other parties where disclosure is necessary to protect our rights, property, website, users, or the safety and security of persons.

Where appropriate, we seek to ensure that service providers process information only for authorized purposes and maintain reasonable safeguards.

Any sharing or disclosure of personal data will be subject to applicable law and the circumstances described in this Privacy Policy.

10. DATA SECURITY

ATV 24X7 takes reasonable technical and organizational measures intended to protect information against unauthorized access, misuse, alteration, disclosure, loss, or destruction.

Depending on the nature of the information and services involved, security measures may include:

• SSL/HTTPS encryption;
• access controls;
• security monitoring;
• technical safeguards;
• administrative safeguards; and
• measures designed to detect or prevent unauthorized activity.

However, no method of transmission over the Internet or electronic storage can be guaranteed to be completely secure.

Accordingly, while we take reasonable measures to protect information, ATV 24X7 does not guarantee absolute or uninterrupted security of information transmitted to or stored by us.

11. CHILDREN'S PRIVACY

ATV 24X7 is a general-audience digital news and information platform.

We do not knowingly seek to collect personal data from children except where such collection is permitted or required under applicable law and is necessary for a legitimate purpose.

Where applicable law imposes specific requirements concerning children's personal data, ATV 24X7 will take reasonable steps to comply with those requirements from the date such requirements become applicable to us.

If a parent, guardian, or authorized representative believes that personal information relating to a child has been provided to or collected by ATV 24X7 inappropriately, they may contact us using the contact details provided below.

12. USER RIGHTS AND CHOICES

Subject to applicable law, users may have certain rights concerning their personal data.

Depending on the applicable legal framework and circumstances, such rights may include rights relating to:

• access to information concerning the processing of personal data;
• correction or updating of inaccurate or incomplete personal data;
• deletion or erasure of personal data where applicable;
• withdrawal of consent where consent is the basis for processing;
• raising a grievance or complaint concerning the processing of personal data; and
• exercising other rights available under applicable law.

Under the DPDP Act, 2023, Data Principals may have rights and responsibilities as provided by the Act and applicable rules, including rights relating to access to information, correction and erasure, grievance redressal, and nomination, subject to the applicable legal framework and commencement of the relevant provisions.

Requests relating to personal data may be submitted using the contact details provided in this Privacy Policy.

We may take reasonable steps to verify the identity of a person making a request before processing the request, where necessary to protect personal data against unauthorized access or disclosure.

Requests will be considered subject to applicable law, legal obligations, technical limitations, and other relevant circumstances.

13. GRIEVANCE REDRESSAL

If you have a concern, complaint, or grievance regarding the processing of your personal data or any privacy-related matter, you may contact us using the contact details provided below.

We will review and address privacy-related grievances in accordance with applicable law and our applicable internal procedures.

Where applicable law requires the appointment of a specific grievance officer or prescribes a particular grievance-redressal mechanism, ATV 24X7 will provide and maintain such mechanism as required.

14. DATA RETENTION

ATV 24X7 may retain personal and technical information for as long as reasonably necessary for the purposes for which it was collected or processed, including:

• providing requested services;
• maintaining operational and business records;
• maintaining website security;
• preventing fraud, abuse, and unauthorized activity;
• resolving disputes;
• complying with legal, regulatory, accounting, or reporting requirements; and
• establishing, exercising, or defending legal claims.

When information is no longer required for a legitimate purpose or applicable legal requirement, it may be deleted, destroyed, anonymized, or otherwise handled in accordance with applicable law and our available procedures.

Actual retention periods may vary depending on the type, nature, and purpose of the information.

15. DATA BREACHES AND SECURITY INCIDENTS

If ATV 24X7 becomes aware of a personal data breach or security incident that triggers notification or other obligations under applicable law, we will take appropriate steps as required by the applicable legal and regulatory framework.

Such steps may include:

• investigating and assessing the incident;
• taking reasonable measures to contain and mitigate its effects;
• implementing appropriate remedial measures; and
• providing notifications to affected individuals, authorities, or other parties where required by applicable law.

16. INTERNATIONAL DATA TRANSFERS

Depending on the technology, hosting, analytics, advertising, or other services used by ATV 24X7, information may be processed or stored by service providers outside the user's state or country.

Where personal data is transferred or processed outside India, ATV 24X7 will take such steps as may be required under applicable law.

Third-party providers may have their own data-storage and processing locations and may be subject to their own privacy policies and legal requirements.

17. CHANGES TO THIS PRIVACY POLICY

ATV 24X7 may update, modify, or revise this Privacy Policy from time to time to reflect changes in:

• our website or services;
• technologies used by us;
• applicable laws or regulations;
• data-processing practices; or
• operational requirements.

Any updated version will be published on this page with a revised "Last Updated" date.

Where required by applicable law, we may provide additional notice or take other appropriate steps in relation to material changes.

Users are encouraged to review this Privacy Policy periodically.

18. CONTACT US

If you have any questions, concerns, feedback, requests, or complaints regarding this Privacy Policy or the processing of your information by ATV 24X7, you may contact us at:

Email: privacy@atvnews247.com

Website: https://www.atv24x7.com

For privacy-related requests, please provide sufficient information to help us understand and respond to your request.

Where applicable law prescribes a specific procedure or time period for responding to privacy or data-protection requests, ATV 24X7 will handle such requests in accordance with the applicable legal requirements.

19. ABOUT ATV 24X7

ATV 24X7 is a digital Hindi news platform that publishes news, information, and editorial content relating to India and the world, including politics, business, sports, crime, entertainment, and other important topics.

Our objective is to provide readers with news and useful information in a simple, clear, and responsible manner.